Erin Ally
Vice President, Social Media + Influencer Marketing at KWT Global
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🌟 Brand moments that came across my desk recently that I can't stop thinking about: 📚 Miu Miu's Summer Reads pop-up complete with books and popsicles – A great example of tapping into consumers' parallel interests to gain their attention (and leave a lasting impression!). https://lnkd.in/e3RJc8CS 🎤 Travis Kelce x Livvy Dunne's behind-the-scenes video of their Accelerator Active Energy shoot, using trending audio to bring Taylor Swift into the conversation – Could this one TikTok have been more impactful than the full brand campaign shoot? We'll see! This serves as a reminder that content should be made FOR social, and not be force-fitted onto the platform. https://lnkd.in/euVAW5kC ⛺ Camp Saie brought effortless beauty to life through glamping trip complete with nostalgia, GRWMs, and fireside fun. Beyond this, they had their employees present who created content themselves and provided attendees with even more brand immersion – furthering the ongoing trend that employees can be your best advocates when they are set up for success. https://lnkd.in/eyVvXYbz 🛍 Krystal Bick + Courtney Halverson delivering one of the most creative #ads on behalf of Banana Republic – Another reminder to trust your influencer partners, allow them the freedom to create and the structure for how to position your brand, but step back and watch the magic happen! https://lnkd.in/ekiKNUnz #influencermarketing
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Jessica Spar
SVP, Head of Social Media + Influencer Marketing at KWT Global
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A great refresher on how creative campaigns can come to life in such completely different ways and still yield great results! If you stay true to your brand values/messaging and trust your creative partners you can do some incredible work.❤️
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Lauren Ludlow
Founder of Ludlow Social / Creator Strategy and Partnerships Consultant
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Krystal Bick is the most creative storyteller, couldn't agree more! Her work is a masterclass is high quality, yet unexpected video content. For me, I also love seeing what brands partner with creators like Krystal. The brands that get it, get it!
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Erin Ally
Vice President, Social Media + Influencer Marketing at KWT Global
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Had a great time at #TheBeautySocial this week! Thanks Lauren Ludlow and Stacey Levine for hosting this wonderful event. Met so many new faces I'm excited to stay in touch with.
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Erin Ally
Vice President, Social Media + Influencer Marketing at KWT Global
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What an incredible experience at Influencer Marketing Show the past two days. Joining a panel discussing the role influencer marketing has within the larger marketing mix alongside Beckii Flint, Heidi (Smolevitz) Mika and Brett Dashevsky was so much fun. If you were able to catch the session, drop me a note – I'd love to connect! #IMSUSA2024 Thank you to KWT Global and our fearless Social Media + Influencer Marketing leader Jessica Spar for the endless encouragement throughout the process! And, of course, Alison Stang and Natalie Goenaga for all the fun we had on-site. We made so many new friends and relationships along the way – I know we'll stay in touch for a long time to come!
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Erin Ally
Vice President, Social Media + Influencer Marketing at KWT Global
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So excited to share that our agency just launched our inaugural Resonance Report with HarrisX - a Stagwell Inc. company. The report takes a closer look at how executives earn influence, and the challenges and opportunities that come with it. Plus, we've announced our proprietary service KWTxVoice℠, our newest program to help executives create a path toresonance, earn influence and drive businesssuccess.https://lnkd.in/eX4XM3Vc
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Erin Ally
Vice President, Social Media + Influencer Marketing at KWT Global
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Looking forward to Influencer Marketing Show next week!
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Erin Ally
Vice President, Social Media + Influencer Marketing at KWT Global
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Incredibly proud of our team at KWT Global! Our team is so dedicated to helping our clients shine and it is so rewarding (professionally and personally!) to see all the hard work culminate in a recognition like this. Kudos to our team who makes it happen - in particular I'd love to shout out Niki K., Alexandra Ende, Teonna Breland, and Jack Gadomski who work with me on Team Lovesac. Let's keep rewriting the rules!
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![Erin Ally on LinkedIn: Krystal Bick on Instagram: "No compliment hits quite like a stranger… (29)](https://i0.wp.com/media.licdn.com/dms/image/C4D16AQFR5RBigSYexA/profile-displaybackgroundimage-shrink_200_800/0/1590528033534?e=2147483647&v=beta&t=NoZQQRx96DUaaAxr3xXi4aIJH70NShY5fs0zROjeMoE "Erin Ally on LinkedIn: Krystal Bick on Instagram: "No compliment hits quite like a stranger… (29)")
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