Gopuff Releases “Pour-sonalities” of Major U.S. Cities for National Wine Day (2024)

In celebration of National Wine Day on May 25, Gopuff has identified U.S. cities’ “Pour-sonalities.” Analyzing orders across the country, the report identifies wine trends nationwide and recaps the most uniquely popular products across major cities to determine what locals have been ordering over the past year.

With thousands of wine products available nationwide on Gopuff’s platforms and direct access to data, the instant commerce company is distinctly positioned to leverage sales information for exclusive insights into consumption habits. Dive into the report to learn more about U.S. consumer preferences.

The below information examines data from Gopuff between March 2023 and March 2024.

Nationwide Preferences

At Gopuff, wine consumers are 64% female and skew older than customers of the total alcohol sector. As we dive deeper into their purchasing preferences, the report unveils a comprehensive analysis of wine trends of the modern wine consumer.

Red vs. White – The Most Popular Classifications of Wine: In the ongoing debate over whether red or white reigns supreme, Gopuff is able to declare an official winner. White wine made up the majority (32%) of sales in the wine category last year, followed closely in suite by red wine (31.6%) then champagne & sparkling wine (18%). While the dessert and fortified wine sector makes up a smaller portion of Gopuff’s wine sales, there has been increasing interest in this classification as it grew by 625% compared to the year prior.

A Deeper Dive Into Wine Varietal Preferences: Looking at the data behind the popularity of specific varietals of wine, fan favorites bounce between red and white. Over the last year, well-known classics like Cabernet Sauvignon, Chardonnay and Pinot Grigio have remained at the top of the list. 🏆 Growing in popularity, Vinho Verde, Port and even non-alcoholic red wines are more frequently being added to orders on Gopuff compared to the year prior.

Most Popular Varietals

1. Red Wine – Cabernet Sauvignon

2. White Wine – Sauvignon Blanc

3. White Wine – Chardonnay

4. White Wine – Pinot Grigio

5. Red Wine – Pinot Noir

Top Trending Varietals

1. White Wine - Vinho Verde

2. Dessert & Fortified - Port

3. No & Low Wine – Red Wine

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4. Red Wine – Carménère

5. Red Wine – Rhone Blend

The Most Poppin’ Products: As we uncork the trends of the past year, certain bottles led the charge, while others rose in the ranks. 📈 The selections below showcase the diverse palette of today’s wine aficionados.

Most Popular Products

1. La Marca Prosecco

2. Josh Cellars Cabernet Sauvignon

3. Oyster Bay Sauvignon Blanc

4. Veuve Clicquot Yellow Label Brut Champagne

5. Bota Box Sauvignon Blanc

Top Trending Products

1. Oyster Bay Pinot Grigio

2. Main & Geary Chardonnay

3. Domaine Pichot Vouvray 'Le Peu de la Moriette'

4. Flamingo Estate Pink Moon Rosé

5. Clair de Lune Rosé

Wine-Worthy Occasions: While major holidays like New Year’s Eve, Thanksgiving, Valentine’s Day and Christmas Eve top the list of the most popular days to order wine on Gopuff, there were a few more random days where people decided to pop (🍾) off. For example, wine orders jumped up on January 20th, March 3rd, and March 31st.

Localized Preferences

Introducing the Top 10 Cork-iest Cities in the U.S.: It’s time to toast to the top 10 wine-loving cities nationwide, as Gopuff reveals which major city takes the title of “The Cork-iest City in the U.S.” 👑 and which markets followed quickly in suit.

1. Los Angeles 🏆

2. Miami-Fort Lauderdale

3. Phoenix

4. Chicago

5. Dallas-Fort Worth

6. San Francisco

7. Denver

8. New York

9. Washington DC

10. Charlotte

Uncovering Top Cities’ Pour-sonalities: Is your city sippin’ on what you expected? Find a list of city-by-city product favorites below.

• Los Angeles: Oyster Bay Sauvignon Blanc

• Miami-Fort Lauderdale: La Marca Prosecco

• Phoenix: Unruly Red Blend

• Chicago: Josh Cellars Cabernet Sauvignon

• Dallas-Fort Worth: Liberty Creek Pinot Grigio

• San Francisco: Unruly Sauvignon Blanc

• Denver: Kim Crawford Sauvignon Blanc

• New York: Veuve Clicquot Yellow Label Brut Champagne

• Washington DC: Alamos Malbec

• Charlotte: Taylor Port Dessert Wine

Beyond the Bottle - Popular Pairings

From classic combinations to unexpected pairings, Gopuff’s findings uncover some popular food and beverage additions that amplify the sipping experience.

• The number one most popular item purchased with wine products is Simply Pulp Free Orange Juice. (Mimosas anyone?! 🥂)

• Pairing a savory selection of meats, cheeses, and crackers remains a staple pairing as people commonly add Hillshire’s small plates to their order. 🍷

• Wine is the perfect complement to homemade pasta creations, which explains why Stouffer's Frozen Lasagna and Barilla Spaghetti Pasta is a go-to order addition. Cue the Frank Sinatra playlist! 🍝

• The designated drink of the summer, an Aperol Spritz, continues to stay on-trend as Aperol Aperitivo Liqueur tops the popular pairings list. 🍊

• Gopuff customers are always thinking ahead. Morning Recovery Lemon Drinks are a common bag addition to avoid the morning-after-wine night hangover. 🍋

• Customer orders show that sometimes you just need to indulge in a pint of Ben & Jerry's Half Baked Ice Cream and sip on some Chardonnay. The perfect night doesn’t exi– oh wait, yes it does! 🍨

National Wine Day Deals

In celebration of National Wine Day, Gopuff is offering 20% off The Collection.* Plus, new Gopuff customers can take 40% off their first alcohol order with code CHEERS40.**

Customers in Arizona, California and Washington can also get discounts*** at their local BevMo! by Gopuff. From Wednesday, May 22nd through Sunday, May 27th, spend $50, get $5 off any non-alc selection, or spend $100, get $10 off any non-alc selection. Pick up your favorite wine products, and add your favorite snack pairing to your cart on BevMo!.

Shop Gopuff’s wine collection at www.gopuff.com, download the Gopuff app on iOS and Android, or visit your local BevMo! by Gopuff.

* Available in select locations in FL, TX, VA, TN, MI, DC, GA, AZ, KY, WA, MA, NY, NJ, LA, IL, OR, NC, OH, OK, CO. Cannot be combined with other offers. Must be 21+ to purchase. Please drink responsibly.

** Minimum order of $22.95. Max $10 savings. Alcohol availability varies by market. Must be 21+ to order alcohol. Please drink responsibly.

***Spend $50 total basket value after discounts, get $5 off any non-alc selection, spend $100 total basket value after discounts, get $10 off any non-alc selection, valid from 5/22/24 through 5/27/24. Product availability varies by location. Must be 21+ to purchase alcohol. Drink responsibly.